Practice
Less greenwashing. More verified work.
Sustainability in fashion has become a vocabulary problem. "Eco-friendly," "conscious," "ethical" — the words mean nothing without specific, checkable actions.
So instead of slogans, here is what we actually do. Where we still fall short, we say so.
Around 78% of our cloth by weight is natural cellulose: cotton, linen, modal. We prefer organic and BCI-certified cotton where the supply chain supports it. For synthetics we use recycled rPET and recycled nylon. We don't claim 100% organic — we'd rather be honest about the gap.
Our partner mills and ateliers are listed publicly on our Our Looms page. Every facility has a SA8000 or SMETA 4-pillar audit (or both). We visit each facility at least once a year — designers and product team, not just buyers.
Lifetime repair guarantee on every piece. Worn-through cuffs, broken buttons, lost embroidery — bring it back, post it in, and we'll restore it. We also run a buy-back scheme on 3+ year-old pieces.
We measure scope 1, 2, and 3 emissions annually. Footprint per piece is published in the Fabric Passport. We commit to reducing per-piece emissions year-on-year and don't currently buy offsets — we'd rather invest in supply-chain reductions.
We don't release seasonal collections in the traditional sense. WEARON produces continuously, in small batches tied to actual demand. This means slower trend responses, but no warehouses of unsold stock at end-of-season — the single largest waste source in fashion.
We don't run flash sales. Discounts encourage volume buying that wardrobes don't need.
Closed-loop dyeing, regenerative cotton sourcing, lighter-weight packaging, full traceability across all tier-3 suppliers. Some of these are years out. We'd rather promise less and deliver more.
Questions or feedback? Email hello@gowearon.com.
