Blues

Why blue is the quiet workhorse

Blue is the colour that does the most work in any considered wardrobe. GQ's argument for blue as the most versatile colour is hard to dispute — it pairs with everything, photographs well in any light, and reads professional or casual depending on the cut.

Our blue range covers the full spectrum. Soft powder and sky-blue for the lightest pieces — The Smocked Cotton Top in Light Blue is the daytime hero. Mid-blues for the workhorse tees and blouses. Deep navy and ink for the structured pieces — the navy register reads as rigorous as black, with more warmth.

How to layer

Blue tonal — pairing soft with deep within the same colour family — is the most current way to wear it. Business of Fashion has called this the "new neutral". The other reliable pairing: blue with ivory or white for a clean, considered uniform.

For pieces that work hardest, see the navy options in The Foundational Edit.