Neutrals

The neutral wardrobe principle

The most considered wardrobes are built on neutrals. Business of Fashion's coverage of quiet luxury reflects what designers have known for decades — Phoebe Philo's Céline, Hermès, Lemaire, and The Row all built their reputations on the perfect stone, the perfect camel, the perfect sand.

Our neutral range mirrors that principle. Soft stone in cotton-linen blouses. Warm sand in heavier knitwear. Camel in satin for the evening pieces. Taupe in the structured tailoring. The pieces are designed to be the foundation everything else in your closet pairs against.

Why neutrals work

Neutrals layer with every other colour family — pair stone with navy, camel with black, sand with olive, taupe with soft pink. They also tonal-layer with each other, the most current and considered way to wear them.

For the foundational neutrals that anchor a year-round wardrobe, see The Foundational Edit. For warm-weather neutrals in lighter weight, The Resort Edit.